Retail | Peninsula Optical 


The challenge here was to convert a 1920s historic structure into a sophisticated and modern retail space. Our work began by reimagining the experience of buying a pair of eyeglasses as bartending service, where customers sit around a long counter. 


The original space’s main characteristic was its extremely high ceiling. To give it a more intimate atmosphere we created a lowered and inexpensive grid of lights. To deal with the acoustics, carpet was put on the walls and felt-like tiles on the floors in a nod to 1970s style.

Inspired by his timeless aesthetics, Dieter Rams’ Vitsœ adjustable shelving systems were used for product display and storage.

To create a clean look and feel, we worked with a limited palette of materials and tones such as oak floor, white countertops and felt.

170228 Peninsula_presentation plan.jpg


Location: Palo Alto, California

Completion: 2017

Photography: Drew Kelly

Architecture & Interiors: Framestudio

Chad DeWitt : Project Designer

Alice Hwang: Project Architect

Builder: Ruzicka Construction 


Retail Design Blog, USA  Peninsula Optical 

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